Surreal (formerly Muso) has grown from live music in Australia to an international platform for the entire live entertainment ecosystem – with distinct needs for booking companies, venues and groups respectively. The marketplace must explain advanced product flows, build trust with B2B visitors, and keep pace with rapid product development and expansion, without losing the clean, people-centered brand.
A one-time launch is not enough: new segments, features, and markets require continuous updates to the structure, content, and interactions of Webflow.
Peia is Surreal's Webflow partner and runs the site continuously – from new landing pages and product stories to CMS updates and functional add-ons that support growth. We build in existing design language and component libraries so that each page feels like a natural part of Surreal, goes live quickly, and is easy for the team to maintain without waiting for major releases.
The focus is on clear personas (booking agencies, venues, hospitality), social proof, and ways to demo – so visitors understand how Surreal replaces manual admin with smart workflows, built-in communication, and automated finance where supported.
The website reflects Surreal's position as a live entertainment productivity tool – with over 200,000 events per year in the ecosystem – and makes it easier to reach the right audience with the right message. Surreal can iterate on market content in parallel with the product team, while visitors see value faster in scheduling, rostering, promotion, and payment flows.